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Title
Text copied to clipboard!Email Marketing Specialist
Description
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We are looking for an Email Marketing Specialist to join our dynamic marketing team. In this role, you will be responsible for designing, implementing, and optimizing email marketing campaigns to engage our audience, drive conversions, and enhance customer retention. You will work closely with cross-functional teams, including content creators, designers, and data analysts, to ensure that our email marketing efforts align with the overall business objectives and brand identity.
As an Email Marketing Specialist, you will take ownership of the email marketing strategy, from conceptualization to execution. This includes creating compelling email content, segmenting audiences, and analyzing campaign performance to identify areas for improvement. You will also stay up-to-date with the latest email marketing trends, tools, and best practices to ensure our campaigns remain innovative and effective.
Your role will involve using email marketing platforms to create automated workflows, A/B testing subject lines and content, and ensuring compliance with email marketing regulations such as GDPR and CAN-SPAM. You will also be responsible for maintaining and growing our email subscriber list while ensuring high deliverability rates and minimal bounce rates.
The ideal candidate is a creative thinker with strong analytical skills and a passion for digital marketing. You should have a proven track record of managing successful email marketing campaigns and a deep understanding of audience segmentation, personalization, and performance metrics. If you are detail-oriented, results-driven, and eager to make an impact, we would love to hear from you.
Responsibilities
Text copied to clipboard!- Develop and execute email marketing campaigns to achieve business goals.
- Create engaging and personalized email content tailored to target audiences.
- Analyze campaign performance metrics and provide actionable insights.
- Manage and grow the email subscriber list while ensuring data accuracy.
- Conduct A/B testing to optimize email subject lines, content, and layouts.
- Ensure compliance with email marketing regulations and best practices.
- Collaborate with cross-functional teams to align email campaigns with broader marketing strategies.
- Monitor email deliverability and troubleshoot any issues.
Requirements
Text copied to clipboard!- Proven experience in email marketing or a related field.
- Proficiency in email marketing platforms such as Mailchimp, HubSpot, or similar.
- Strong understanding of audience segmentation and personalization techniques.
- Excellent written communication and copywriting skills.
- Analytical mindset with the ability to interpret data and metrics.
- Familiarity with email marketing regulations like GDPR and CAN-SPAM.
- Attention to detail and strong organizational skills.
- Ability to work collaboratively in a team environment.
Potential interview questions
Text copied to clipboard!- Can you describe your experience with email marketing platforms?
- How do you approach audience segmentation for email campaigns?
- What strategies do you use to improve email open and click-through rates?
- Have you ever managed an email subscriber list? If so, how did you ensure its growth and accuracy?
- Can you provide an example of a successful email marketing campaign you managed?
- How do you stay updated on email marketing trends and best practices?
- What steps do you take to ensure compliance with email marketing regulations?
- How do you handle underperforming email campaigns?
